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Bad Ass Extension Cords

Logo, style guide and website design
Brand concept creation - Bad Ass Extension Cords name
Keyword research and marketing
Custom product configurator
Reductive navigation
SOLR search integration

About Bad Ass Extension Cords

Bad Ass Extension Cords provides heavy duty extension cords for all of your electrical needs. They have industrial grade extension cords, locking extension cords, cold weather extension cords and much more. What makes these cords Bad Ass? They are super flexible, water resistant, flame retardant, ultraviolet and ozone resistant. They have superior electrical contact, over-sized molded strain reliefs, and dual safety ratings.

What We Did

After deciding to move into the eCommerce world, Bad Ass Extension Cords came to us to help them create and build their brand. In addition, we also provided professional website design services (including their logo, and style guides). As a nopCommerce development company, we utilized this powerful platform to help bring their extensive extension cord catalog online. With the help of SOLR, we created an easy to use and easy to search website that allows users to search for custom cord attributes to find their specific needs.

Case Study

Extension Cord Microsite to Increase Revenue by 50% – Bad Ass Extension Cords

Download the entire Case Study

Challenge

With over 50 years in the electrical wire and cable business, a manufacturer and distributor was ready to grow its online business. The company had launched a website that supported eCommerce, but wanted to streamline the backend by adding functionality that would allow features such as being able to easily edit the website, optimize online marketing campaigns, launching new products, and increasing conversions. The company wanted to evolve its future online presence from their current method of sales. They needed help with branding, gathering their catalog of products, and updating their website. Moreover, they were looking for suggestions for best practices and help to grow their direct extension cords business.

Solution

The client has already had a site on nopCommerce built five years ago but they wanted to reinvent it and drive online sales. GoldenComm conducted a full audit of the company’s current systems and methods and then created a strategic plan ...

Result

The client achieved the following:

Increased website traffic by 75% Year over Year
Increased average session by 10% Year over Year
Conversion Rates improved by 57% Year over Year
Grew revenue by 50% with forecasted 50% increase in revenue in 2019

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Reviews (2)
Questions (0)

Updating Results

11/21/24

Dan

02/27/19

My Go To Site for Heavy Duty Extension Cords!

It's fast and easy to find what I want, add custom print and check out. Exactly what I expect from a site!

Mike

03/04/19

Easy to use

This site is very easy to use on my iphone. The cord selector makes it easy to find exactly what I want. Checking out is easy too! Love the shirt!

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