The Craft&Ride family business story of Mike Vitale and Nick Vitale.
0:01 - Mike (dad) and Nick (son) Vitale -- welcome to the show
0:10 - Mike and Jason worked together at LA Cellular
4:35 - Mike’s backstory
6:15 - Craft&Ride’s first online store
8:00 - Experience with Shopify
9:00 - Craft&Ride plugins in the App Store
10:27 - Customer service priority
12:13 - Personal touch with every order
14:38 - Building a strong community with user generated content
17:26 - Utilizing Reddit ads and communities
19:12 - Using Triple Whale to gauge social media platform performances
20:00 - Retargeting and budgeting
21:47 - Shipping and using Shipstation
Great to have father-son-team on the show.