Podcasts

Riding the Family Business - The Craft&Ride Story -

Reviews : 1

Mike and Nick Vitale share the Craft&Ride family story

Jason Lavin talks to the father-son Vitale team

Time: 1:01 minute
Background: Onewheel and the Kickstarter campaign

Time: 0:53 seconds
HOT HOT HOT customer service tip. Handwritten note in every box.

Time: 0:46 seconds
0:24 / 0:45 The Power of UGC for community and ecommerce

Time: 0:57 seconds
"Reddit is HUGE for SEO..." - Nick Vitale on all things ecommerce.

The Craft&Ride family business story of Mike Vitale and Nick Vitale.

0:01 - Mike (dad) and Nick (son) Vitale -- welcome to the show

0:10 - Mike and Jason worked together at LA Cellular

0:52 - What is Craft&Ride?

2:48 - How it all started - Onewheel

4:35 - Mike’s backstory

6:15 - Craft&Ride’s first online store

8:00 - Experience with Shopify

9:00 - Craft&Ride plugins in the App Store

10:27 - Customer service priority

12:13 - Personal touch with every order

14:38 - Building a strong community with user generated content

17:26 - Utilizing Reddit ads and communities

19:12 - Using Triple Whale to gauge social media platform performances

20:00 - Retargeting and budgeting

21:47 - Shipping and using Shipstation

Great to have father-son-team on the show.

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Updating Results

11/21/24

Jason

11/10/24

A Great Father-and-Son Team of Craft&Ride

So neat to reconnect with my 30+ year friend, Mike Vitale, and his oldest son Nick and how Craft&Ride has taken off. And great customer service and ecommerce tips to boot!

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Riding the Family Business - The Craft&Ride Story -

Mike and Nick Vitale share the Craft&Ride family story

Jason Lavin talks to the father-son Vitale team

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