Podcasts

Riding the Family Business - The Craft&Ride Story -

Reviews : 1

Mike and Nick Vitale share the Craft&Ride family story

Riding the Family Business - The Craft&Ride Story -

Jason Lavin talks to the father-son Vitale team

The Craft&Ride family business story of Mike Vitale and Nick Vitale.
 
0:01 - Mike (dad) and Nick (son) Vitale -- welcome to the show
0:10 - Mike and Jason worked together at LA Cellular
0:52 - What is Craft&Ride?
2:48 - How it all started - Onewheel
4:35 - Mike’s backstory
6:15 - Craft&Ride’s first online store
8:00 - Experience with Shopify
9:00 - Craft&Ride plugins in the App Store
10:27 - Customer service priority
12:13 - Personal touch with every order
14:38 - Building a strong community with user generated content
17:26 - Utilizing Reddit ads and communities
19:12 - Using Triple Whale to gauge social media platform performances
20:00 - Retargeting and budgeting
21:47 - Shipping and using Shipstation
 
Great to have father-son-team on the show.

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