The Mark Schulein Passion Project
- Podcast and Digital Strategy and Distribution
- Podcast-Centric WordPress Website Development
- Lead Generation Contact Form
Mark Schulein's Passion Project - Podcast-Centric Digital Hub
Company Overview
Mark Schulein is a business leader and entrepreneur with a passion for storytelling. His podcast features insightful discussions with industry experts, thought leaders, and innovators. However, he lacked an online presence to showcase his content and grow his audience.
The Challenge
Before working with GoldenComm (and our OC podcast studio, Sunset 17) , Mark had no digital infrastructure—no website, no podcast distribution, and no social media strategy for his content. He needed a full-fledged digital hub that could:
- Host and showcase his podcast in both audio and video formats
- Distribute his podcast across all major streaming platforms
- Expand his reach through social media-optimized short-form content
- Provide a professional, seamless experience for his audience
What We Did
We took Mark from zero to a fully operational digital presence in just a few months by implementing:
- A Podcast-Centric Website: Built a sleek, mobile-optimized site that highlights Mark’s podcast, professional background, and future projects.
- Seamless Audio & Video Integration: Embedded a podcast player and YouTube videos for an engaging multi-platform experience.
- Full Podcast Distribution: Using Simplecast, we transformed his podcast into an audio format and syndicated it across Spotify, Apple Podcasts, Google Podcasts, and more.
- Custom “Sizzle” Shorts for Social Media: For every episode, we create four engaging short-form videos (vertical and horizontal) tailored for LinkedIn, Instagram, TikTok, Facebook, and YouTube Shorts. These clips are strategically edited to maximize engagement and drive traffic to the full episode.
- Social Media Growth Strategy: The sizzle reels act as a powerful traffic funnel, pulling in new listeners from social media and increasing podcast engagement.
- Scalable & Automated System: Built an efficient content pipeline that allows Mark to focus on his podcast, while the digital ecosystem runs smoothly in the background.
Watch the Podcast to Learn More
Play video
In this podcast, Mark Schulein has the chance to interview Jason Lavin, CEO/Founder of GoldenComm.
