How a PIM Strategy Helped Move 200K SKUs to Magento 2

The Solution

Choosing the Right Platform to Grow with Your Business

Years ago, Fine Linens chose to work with GoldenComm to re-brand and redesign their website. As a result of continued growth, they needed a fresh look and an enhanced online shopping experience that met their customers’ needs. Now in this latest project, this online retailer needed to evolve their eCommerce system even further.

Their first system (Magento 1) lacked flexibility and customization, limiting their ability to offer a personalized shopping experience and efficiently manage their extensive product inventory (which had grown exponentially since their redesign). They needed a solution that offered greater customization and integration capabilities.

With the upgrade, Fine Linens would gain access to a highly customizable, self-hosted platform, allowing them to tailor the system to their specific needs. Most importantly, it would allow seamless integration with a Product Information Management (PIM) system.

200,000 SKUs Managed with Pimcore

Since their business had outgrown their original eCommerce system, product management had gotten out of hand. On their original platform, Fine Linens’ customizable products were not separated into separate SKUs, making each variant difficult to manage. It got so bad, they were even blocked from running product listing ads (PLAs).

By choosing Pimcore as Fine Linens’ new PIM system, they were able to:

• Expand their catalog to deliver individual landing pages for each product variant
• Cut time-wasting activities so staff and resources can be used more effectively
• Confidently set up all 200,000+ SKUs on Adobe Commerce
• Boost sales and marketing efforts with PLAs and other campaigns
• Automate their inventory management and other operational processes
• Continuously grow their business, with a system designed to scale with them

A Customizable System for Customizable Products

With the upgrade to a more customizable platform, Fine Linens also gained opportunities to stand out against their competitors. One feature Adobe Commerce, in collaboration with Pimcore, accommodates is a monogramming service. This option gives customers the ability to add a personal touch to nearly any product they purchase.

Now that the Fine Linens online store is on an updated platform with a PIM, they can offer personalization options on their already extensive catalog without overcomplicating their internal processes. They can scale their business, offer new products and add-ons, and do it all without wasting precious resources on spending hours and hours managing it all day-to-day.

Creating a Community with 80+ Luxury Brands

As a family-owned business that’s delighted New York City shoppers since 1975, community is at the heart of the Fine Linens brand. Beloved by decorators and homeowners alike, they’re known for the luxury brands they feature in every category.

With their upgraded website and online shopping experience, they saw an opportunity to partner with top industry designers who could provide creative ideas and expert product recommendations. The goal: to create an inspiring community that would ignite customers and drive organic growth. That vibrant community is now filled with more than 80 luxury brands whose partnerships are thriving on cross-promotion, exclusive collaborations, and more.

All of this scaling and enrichment of the Fine Linens product line has been made possible thanks to the upgrade to Magento 2 (Adobe Commerce), integration of Pimcore for product management, and GoldenComm’s best-in-class custom development.