Podcasts
The “AI Win” for Your Website in 2025
Most businesses are using AI to be more efficient, but what’s your "AI Win" this year? In this episode, Jason breaks down essential AI jargon that every business owner needs to know—terms that are just as vital today as understanding internet marketing was in the early 2000s.
Timestamps
The “AI Win” for Your Website in 2025
Solo Episode with Jason Lavin – AI Jargon that Every Business Owner Should Know
Most businesses are using AI to be more efficient, but what’s your “AI Win” this year?
In this episode, Jason breaks down essential AI jargon that every business owner needs to know—terms that are just as vital today as understanding internet marketing was in the early 2000s.
Jason shares how a simple conversation with Don Woods led him to VISTAGE, where he challenged business leaders to think differently about marketing metrics.
Fast forward to today, and we’re in a similar moment—understanding AI isn’t optional for business owners; it’s essential.
Key AI Terms Explained:
LLM (Large Language Model) – The backbone of AI-powered text generation – you don’t need to understand how it works, you just need to know you need to use it.
RAG (Retrieval-Augmented Generation) – AI’s way of improving answers with real-time knowledge – a RAG is probably in your future.
Vector Database – How AI stores and retrieves data efficiently – again, don’t need to understand how it works, just that you need to have one.
Fine-Tuning – Adjusting AI models quantitatively for better accuracy – this will require your time and attention.
Prompt Engineering – Optimizing AI interactions qualitatively for better responses – this will require your time and attention.
API (Application Programming Interface) – Connecting AI capabilities with other systems (not new to AI but important to AI)
UI/UX (User Interface/User Experience) – Designing AI-powered tools for easy user interaction (not new to AI but important to AI)
Real-World AI Example: A Church RAG
Jason walks through how churches could use RAG technology, from structuring a Vector Database to fine-tuning AI for tailored responses. He explains why APIs and UI/UX are key for delivering a seamless AI experience.
Is There a RAG in Your Future?
Probably. AI isn’t just about efficiency—it’s about staying ahead.
Enjoy the episode, and contact us with any questions.
