Podcasts
Riding the Family Business – The Craft&Ride Story
Jason Lavin talks to the father-son Vitale team
Play clip
Play video clip
Time: 0:53 seconds
HOT HOT HOT customer service tip. Handwritten note in every box.
Play clip
Play video clip
Time: 0:46 seconds
0:24 / 0:45 The Power of UGC for community and ecommerce
Play clip
Play video clip
Time: 0:57 seconds
"Reddit is HUGE for SEO..." - Nick Vitale on all things ecommerce.
Timestamps
The Craft&Ride family business story of Mike Vitale and Nick Vitale.
0:01 – Mike (dad) and Nick (son) Vitale — welcome to the show
0:10 – Mike and Jason worked together at LA Cellular
0:52 – What is Craft&Ride?
2:48 – How it all started – Onewheel
4:35 – Mike’s backstory
6:15 – Craft&Ride’s first online store
8:00 – Experience with Shopify
9:00 – Craft&Ride plugins in the App Store
10:27 – Customer service priority
12:13 – Personal touch with every order
14:38 – Building a strong community with user generated content
17:26 – Utilizing Reddit ads and communities
19:12 – Using Triple Whale to gauge social media platform performances
20:00 – Retargeting and budgeting
21:47 – Shipping and using Shipstation
Great to have father-son-team on the show.
