PR That Thinks Like a Journalist

To fully appreciate Carrie Freitas four-decade PR career, the conversation starts in Newport Beach, where she grew up and went to Corona del Mar high school and was the yearbook editor. Learn how Carrie “went rogue” with the yearbook theme… and never looked back.

Highlights from the podcast

 0:10 – Carrie Freitas

 0:50 – Grew up in Newport Beach

 1:00 – Yearbook Editor Gone Rouge

 3:00 – UCLA for undergrad

 4:20 – Pivot from broadcast journalist

 5:00 – Moved into PR – started with big agencies

 5:30 – Keys to success in PR

 6:10 – Launching Pokemon in USA

 8:10 – “…this is what I think the storyline is…”

 9:00 – Think like a journalist

 9:20 – Drive came from dad’s chutzpah

11:00 – Met through Steve Churm circa 2010

12:00 – Company – Kitchen Table PR

14:00 – How does a company authenticate?

15:15 – Abundance Mindset

17:00 – Branding and Messaging

19:00 – Is PR still “hit or miss” field?

19:40 – Does PR have a sweet spot?

21:00 – The truism of PR

21:30 – Shout out to Matt Szabo (LA Times)

23:40 – Using AI

25:35 – Shout out to CastMagic

26:30 – Working with Kitchen Table PR (and Carrie)

27:48 – end

Thank you, Carrie, for spending time at Sunset 17 TV and Pocast Studios on the GoldenComm Podcast.