Anthony Machine (since 1946) is a precision machine shop in Texas. The specialize on fixing heavy equipment (e.g. crushers, gearboxes and shafts) plus plus plus. If they can’t fix it, chances are that they can make a replacement for it. This hedgehog/microsite is for Anthony Machine’s break/fix division. Tramec gearboxes is one of the manufactures that Anthony Machine has deep experience. Technicians in the field will often search for something like Tramec gearbox repair and our job is to make this new site show up. Same goes with phrases such as Renold Crofts gearbox repair, or Foote-Jones gearbox repair (just to name a few).
We used Jim Collin’s hedgehog concept to create a hedgehog microsite for Anthony Machine. In this case, their hedgehog is fixing heavy equipment (e.g. fixing gearboxes and fixing crushers) to generate qualified leads for the company. For more information check out our Golden Rule #10 - Create a Hedgehog Site for Lead Generation.
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