Portfolio

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Merit Direct

Mobile First Design
Pardot Integration
Admin Page Builder
Search Engine Optimization

Company Overview

MeritDirect is a data-driven marketing firm that provides b2b marketing solutions and services. Even before "data-driven" was a term, MeritDirect was exactly that. For over two decades they have used a data first approach to solutions built for multi-channel B2B and technology marketers. MeritDirect does even more than leverage data, technology, and analytics to Power B2B marketing, they are experienced B2B problem solvers, data and marketing specialists, business analysts, data scientists, developers and technology experts.

What We Did

Our business goal was to position MeritDirect's new branding, showcase the company’s expertise, and highlight their extensive thought leadership. Our frontend and backend development teams worked closely together on this B2B lead generation website to integrate it with Pardot. This high level of website development creates the functionality for the form submissions to automatically populate in Pardot, without losing tracking in Google Analytics. Also, we created a page builder within the WordPress admin, which makes it easier for changes to be made by the client without having to write code.

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Reviews (2)
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Updating Results

11/21/24

Matt C.

10/08/20

A+ Customer Service

The team at GoldenComm did a great job understanding what our company was looking for and coming up with the best solution. The regular collaborative meetings highlighted their professionalism and really helped nail down every piece of content and design along the way.

Deirdre B.

10/08/20

On time, on budget and exactly what we needed

This was our second time working with the team at GoldenComm. They redesigned our website in 2016 and again in 2020. They have a strong connection to what is trending in B2B site builds and were forthcoming with ideas, design and commentary. Their suggested architecture allows us the agility to edit and adapt our site which is especially important in the B2B data industry as there are many dynamic nuances. Our project was clearly laid out, communication was regular and valuable, site was executed perfectly.
I highly recommend GC for their project mgmt, design skills, and solid customer service. A great value and a great team.

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