Podcasts
QSR E-Commerce Insights with Derrick Chan
Derrick shares the increasingly complex QSR landscape and how it differs from regular ecommerce
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Time: 0:54 seconds
16 years of experience; different platforms; different industries
Timestamps
An insightful discussion on QSR ecommerce. QSR (quick service restaurants) are one of the quickest moving digital industries in the world… and Derrick is right in the middle of it.
0:10 – Derrick Chan
0:40 – Born and raised in SoCal
1:30 – QSR definition
2:30 – Traditional fast food vs. “fancier” fast food
3:30 – Traditional ecommerce platforms
4:15 – Recruited by Taco Bell to build out QSR ecommerce
5:15 – Scaled to over 7,000 restaurants
7:00 – Every restaurant is a fulfillment center
7:15 – Measured in seconds (not in hours or days)
7:50 – Pre- World War COVID
8:10 – Recruited by Jollibee
9:22 – Pandemic hits… online ordering spikes
9:36 – Delivery aggregators blow up
10:00 – QSRs struggle to put their menu online
11:30 – Big Restaurants vs. Small Restaurants
12:00 – Aggregators are the Amazons of food delivery
14:40 – How are people paying this much for food?
15:00 – Maybe a generational thing? Use it for convenience?
16:10 – Strategies for getting the order vs. building your own brand
17:30 – Example: limited time deals only available on website
18:50 – The trend of home cooked meals
20:00 – White-Lable (e.g. Toast & Olo) options
20:50 – As long as the website is set up property – your domain
21:00 – What is a ghost kitchen?
23:00 – Thank you for connecting the dots, Derrick!
